Jeep Australia have launched a new marketing direction for the Jeep KK Cherokee.
Appealing to the more male, macho side of buyers ego's the new campaign features slogans like "don't put the toilet seat down" and ' don't order the skinny latte' along with its 'Dont Hold Back' slogan.
Suggesting that buyers who purchase the less 'macho' soft roader' AWD types like Xtrail, Rav, Sorrento etc. are going for the whimpy option, rather than the real 4WD.
Cherokee always slows down sales rates when Jeep don't advertise it at an attractive price. The up market Limited is the more popular model and buyers will pay the extra few grand to get the extra goodies it is loaded with. It's got plenty of great gear including leather, heated seats, drivers memory, 18" alloys, auto lights and wipers and heaps of other luxury items that make it one of the best value 'Real' 4WD's around. The cheaper sport model always seems to lack enough appeal to sell well. But now at a price of just $35000 drive away it sounds like a great deal for budget conscious buyers. The Sport now includes leather steering wheel with audio controls, blue tooth for your hands free phone and reverse parking sensors but still lacks a height adjustment for the drivers seat. All Cherokees come with High and Low range 4WD with Hill descent Control, Side Curtain Air Bags and the latest Stability Control (ESC), Traction Control and Brake Assist Technology. See more at www.jeep.com.au